The essence of our brand

The Infineon brand is based on our brand framework which is a coherent and structured set of messages that summarize how we want our company to be perceived. The essence consists of a brand position, mission, vision, values, a value proposition and a tagline.

Brand
position –
our role in the
industry

A world leader in semiconductor solutions

We are a world leader in semiconductor solutions, currently ranked number one or two in all key markets,
such as automotive, power management, RF & sensors, as well as in hardware-based security.

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Our vision – what guides us into the future

We are the link between the
real and the digital world

Our vision describes the future we envision and want to achieve for our organization. It is the ultimate goal that inspires and motivates us to keep going forward.
Internet of Things, artificial intelligence, Industry 4.0, Deep Machine Learning, Intuitive Sensing – digital transformation is becoming reality, and the physical world will be connected with the virtual world like never before. Semiconductors are the backbone of these technological developments: They link the real world to the digital one.

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Our mission – what we want to achieve

We make life easier, safer
and greener

Our mission describes how we are helping to solve the technological, economic and social challenges the world is facing today. With our everyday work, we are doing our part to create an easier, safer and greener life for generations to come.

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Our value proposition – how we create value

We deliver game-changing solutions that drive customer success

Infineon is especially appreciated for its unique combination of trusted quality and reliability plus breakthrough innovations. Customers count on Infineon’s technology leadership to give them a competitive advantage. In today’s dynamic markets, customers want a trusted partner they can truly rely on. Infineon helps customers to achieve game-changing solutions – new products, services, and system or process innovations that can change the rules of competition while fostering growth and profitability.


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Our value –
what guides our behavior

We commit, we partner,
we innovate, we perform

Not just what we do, but how we do it makes us a successful company. Our values summarize the attitude we adopt and the approach we take in our work. They shape our relationships with customers, partners and colleagues – and hence our corporate culture. As guiding principles for our behavior and actions, they distinguish us from the competition and form the basis for our sustained success.

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Our tagline –
what we want people to remember

Part of your life.
Part of tomorrow.

Our tagline expresses Infineon’s critical role in shaping the world with technology that makes life easier, safer and greener – in a confident yet modest way. It emphasizes how Infineon’s products impact people’s lives, even if they are small in size and barely visible. We are dedicated to making the world a liveable place for everyone – both today and for generations to come.

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The Road of Success:
our contribution to a better future

What we believe in
We make life easier, safer and greener – with technology that achieves more, consumes less and is accessible to everyone. Microelectronics from Infineon is the key to a better future.

How we contribute to a better future

… with our entrepreneurial spirit

… with our entrepreneurial spirit

Through creativity and commitment, we create value for our customers, employees and investors. We understand how semiconductors increase the performance of modern technology, enabling solutions that will shape our lives today and tomorrow.

Developed with passion and manufactured with precision, every single product proves our will to succeed. This is what makes us a reliable partner and helps our customers become even more successful.

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… by accepting responsibility for society

… by accepting responsibility for society

Infineon combines entrepreneurial success with responsible behavior. Efficient use of energy, environmentally-friendly mobility and security in a connected world – we solve some of the most critical challenges that our society faces while taking a conscientious approach to the use of natural resources.

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… with a unique team

… with a unique team

Men and women from over 90 countries make Infineon a successful international company – with their skills, their enthusiasm and the courage to challenge the status quo and open up new horizons. Since the semiconductor was invented, we have helped shape the future – every single day.

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