The brand framework ensures that the Infineon brand has the same look, feel and voice everywhere around the world. At the same time, we realize that different markets have different needs. Together with representatives from various parts of our company, we have developed a series of supporting messages to complement our corporate brand messages and enhance our communication at the local level: strategic focus markets, division brand stories and a description of external trends.
Our target markets are framed by four global megatrends with relevance for our business. Related to these megatrends are four semiconductor market trends, which drive business growth in the semiconductor market.
Megatrends are overarching global changes causing longlasting shifts in people’s attitudes and behaviors that have a major impact on our world. They are relevant to us, our customers and society alike, providing helpful context when explaining the role of Infineon in the world. Our brand framework was crafted with these universal changes in mind.
By 2030, the world is projected to have 41 megacities with more than 10 million citizens – all looking for convenient
and efficient ways to live, work and commute without contributing to pollution or climate change. The answer lies in more intelligent, responsive and autonomous energy, transport and communication infrastructures.
As more and more things connect to the Internet, the way we live, work and produce goods and services is becoming increasingly digitalized. Looking forward, digital technologies will touch just about every aspect of our private and professional lives as we look for increasingly intuitive, secure and convenient ways to link the real and the digital world.
Climate change & scarce resources
Climate change & scarce resources
Rising demand for energy is placing an even greater strain on our dwindling reserves of natural resources. This calls for new and more efficient ways of generating, transmitting and using energy – from green and conventional sources.
Demographic & social change
Demographic & social change
Demographic and social change is driving huge economic and cultural shifts. By 2025, there will be 8 billion people living on this planet and average life expectancy is rising. This presents new challenges and opportunities for society and for industry.
Megatrends like demographic shifts, social change and urbanization are accentuating the need to manage rising public and private traffic volumes while mitigating the environmental and climate impact of this traffic. Sustainable, smart mobility solutions are essential given the growing scarcity of natural resources.
Through its semiconductors, Infineon is building more intelligence, responsiveness and autonomy into transport systems – enabling mobility solutions ranging from eBikes through hybrid and fully electric vehicles to underground and high-speed trains.
IoT & big data
In today’s digital world, more and more things are connected to the Internet. The volume of data generated, transferred and stored is rising day by day, and so is the need for high-speed and low-latency communication.
With its sensors, controllers, power devices and authentication products, Infineon enables smart, secure and power-efficient IoT solutions for smart devices, homes, cities, factories and vehicles. It provides cutting-edge power solutions for data centers and servers as well as leading RF chipsets supporting mission-critical infrastructures like 5G.
The challenges of rising demand for energy and growing depletion of fossil resources call for smarter, more efficient ways of generating, transmitting and consuming energy. Semiconductors reduce the energy consumed by electronic devices, enabling systems that make the way we live and work greener. As the global leader in power semiconductors, Infineon’s products and solutions allow energy to be generated more efficiently and from renewable sources.
In an increasingly digital world with more and more connected devices, people want to interact and communicate in a secure way that protects their data against theft and misuse. Securing electronic devices and infrastructures is a number one priority. Addressing this need for security is one of Infineon’s key competencies.
With more than 30 years of experience in the security market, Infineon offers tailored and ready-to-use security solutions serving a wide range of applications from smart cards, passports and cars to new and emerging use cases.
The semiconductor market is shaped by specific trends. The four semiconductor market trends have a major impact on Infineon’s potential for growth. They describe the challenges of an increasing need for energy efficiency, mobility, security and IoT & big data – and how Infineon meets these challenges with its products and solutions
Our strategic focus markets
In line with our company strategy, we have developed supplementary messages describing our four strategic focus markets: automotive, power management, RF & sensors and security. In these markets, we create value as a trustedpartner, delivering game-changing solutions that drive our customers’ success.
Power management market
RF & sensors
RF & sensors market
Divisional brand stories
Each division targets specific markets and addresses individual customer needs. The developed value propositions for each of our four business segments summarize their key benefits in a few sentences. These messages are the foundation for our divisions’ internal and external communication and marketing activities. This way, each division individually contributes to the mission and vision of our corporate brand.
Power Management & Multimarket
We drive leading-edge power management, sensing and data transfer capabilities
Semiconductors play a vital role in enabling intelligent power management, smart sensitivity as well as fast and reliable data processing in an increasingly digitalized world.
Our leading-edge power devices make chargers, adapters, power tools and lighting systems smarter, smaller, lighter and more energy-efficient. Our trusted sensors increase the context sensitivity of “things” and systems such as HMI, and our RF chips power fast and reliable data communication.
Digital Security Solutions
We deliver security for the connected world
In today’s digital world, where more and more “things” and systems are connecting, hardware-based security is a core need.
We are the leading provider of security solutions for the connected world. We make life easier, smarter and more secure with our trusted, game-changing security solutions covering applications as diverse as payment, government ID, connected cars, IoT and ICT.