The brand framework ensures that the Infineon brand has the same look, feel and voice everywhere around the world. At the same time, we realize that different markets have different needs. Together with representatives from various parts of our company, we have  developed a series of supporting messages to complement our corporate brand messages and enhance our communication at the local level: strategic focus markets, division brand stories and a description of external trends.

External trends

Our target markets are framed by four global megatrends with relevance for our business. Related to these megatrends are four semiconductor market trends, which drive business growth in the semiconductor market.

Global
megatrends


Global
megatrends

Megatrends are overarching global changes causing longlasting shifts in people’s attitudes and behaviors that have a major impact on our world. They are relevant to us, our customers and society alike, providing helpful context when explaining the role of Infineon in the world. Our brand framework was crafted with these universal changes in mind.

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Urbanization

Urbanization

By 2030, the world is projected to have 41 megacities with more than 10 million citizens – all looking for convenient
and efficient ways to live, work and commute without contributing to pollution or climate change. The answer lies in more intelligent, responsive and autonomous energy, transport and communication infrastructures.

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Digital transformation

Digital transformation

As more and more things connect to the Internet, the way we live, work and produce goods and services is becoming increasingly digitalized. Looking forward, digital technologies will touch just about every aspect of our private and professional lives as we look for increasingly intuitive, secure and convenient ways to link the real and the digital world.

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Climate change & scarce resources

Climate change & scarce resources

Rising demand for energy is placing an even greater strain on our dwindling reserves of natural resources. This calls for new and more efficient ways of generating, transmitting and using energy – from green and conventional sources.

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Demographic & social change

Demographic & social change

Demographic and social change is driving huge economic and cultural shifts. By 2025, there will be 8 billion people living on this planet and average life expectancy is rising. This presents new challenges and opportunities for society and for industry.

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Our strategic focus markets

In line with our company strategy, we have developed supplementary messages describing our four strategic focus markets: automotive, power management, RF & sensors and security. In these markets, we create value as a trustedpartner, delivering game-changing solutions that drive our customers’ success.

Automotive market



Automotive market

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Power
management
market

Power management market

 

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RF & sensors
market

RF & sensors market

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Security
market

Security market

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Divisional brand stories

Each division targets specific markets and addresses individual customer needs. The developed value propositions for each of our four business segments summarize their key benefits in a few sentences. These messages are the foundation for our divisions’ internal and external communication and marketing activities. This way, each division individually contributes to the mission and vision of our corporate brand.

Power
Management &
Multimarket

Power Management & Multimarket

We drive leading-edge power management, sensing and data transfer capabilities

Semiconductors play a vital role in enabling intelligent power management, smart sensitivity as well as fast and reliable data processing in an increasingly digitalized world.
Our leading-edge power devices make chargers, adapters, power tools and lighting systems smarter, smaller, lighter and more energy-efficient. Our trusted sensors increase the context sensitivity of “things” and systems such as HMI, and our RF chips power fast and reliable data communication.

  

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Industrial
Power Control

Industrial Power Control

We empower a world of unlimited energy

Power semiconductors play a crucial role in increasing efficiency and reducing energy losses along the whole energy conversion chain.
As the global leader in power semiconductors, we deliver leading products and solutions for smart and efficient energy generation, transmission and consumption. We strive to make this planet a greener place where sufficient energy is accessible to everyone – wherever and whenever it is needed.

 

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Automotive

Automotive

We shape the future of mobility with microelectronics enabling clean, safe and smart cars

Semiconductors are essential to realizing key trends like eMobility, automated driving and secure, connected cars.
We are the leading semiconductor partner in the fast-changing automotive world, based on our system knowledge coupled with our passion for innovation and quality. We are a key driver in the ever-advancing pace of digitalization in the automotive industry.

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Digital
Security
Solutions

Digital Security Solutions

We deliver security for the connected world

In today’s digital world, where more and more “things” and systems are connecting, hardware-based security is a core need.
We are the leading provider of security solutions for the connected world. We make life easier, smarter and more secure with our trusted, game-changing security solutions covering applications as diverse as payment, government ID, connected cars, IoT and ICT.

 

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