Bring our brand to life

All around the world, the Infineon brand framework supports people in creating  and delivering consistent and effective messages and communication measures that enable us to speak with a clear, distinctive voice. The brand framework also guides everything we do as representatives of a great company. To bring our brand to life on a global scale, we all need to do our part.

Guiding principles

The following four guiding principles will help you to bring our brand to life.

Live it – every day and everywhere

Live it – every day and everywhere

Think about the Infineon brand as a person – committed, innovative, high-performing and a trusted partner. These characteristics are what make our brand successful.  Let them also guide you in how you act at work and whenever you represent Infineon. As an ambassador of our brand, who exemplifies the character of Infineon, you can inspire others through your words, actions and behavior.

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Make it work globally

Make it work globally

Every market, every person, every occasion is different, and every region has its own specific needs when it comes to communication. The key messages of our brand as well as the supporting material (strategic focus markets, divisional positioning stories, trends) provide the main topics and messages that you should include in your communication. When adapting the supporting messages to achieve the right tone for your audience, it is important to ensure that your communication is consistent with our brand framework. We will tell our brand’s story slightly differently around the world, but we always want it to express the same purpose.

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Use the brand
messages
consistently

Use the brand messages consistently

Consistency is the key to a strong brand. As a large international organization, we need to make sure that we all have the same understanding of the Infineon brand and send out the same messages. Keeping the core messages consistent over time will give our stakeholders a chance to learn and remember these fundamental aspects of our brand. So be sure to always use the essential brand messages – in other words, the brand position, mission, vision, values, value proposition and tagline – exactly as defined in this guide. Do not change the content or the wording of these brand elements.

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Take responsibility

Take responsibility

Make it your job to get to know our brand and all of its elements. Pay attention in your daily work to ensure that our brand is represented appropriately, our messages are being used consistently, and the right elements are included in our media. These are just a few of the things that we can do to help our brand succeed. At Infineon, Corporate Communications and the C SL team in particular are in charge of managing our brand – but you are too. Contact the Communications team if you have any questions.

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How to use the brand messages

When it comes to using the key messages of the Infineon brand framework, i.e. our mission, vision, market position, tagline, values, and value proposition, we ask you to use them exactly as presented below – internally and externally.

Roll-ups

Roll-ups


  • Note that the logo is in the upper right corner and that the tagline is positioned above the visual
  • If required, slight format adaptations can be made as long as the overall layout remains unchanged
  • Please contact C SL for any other formats or exceptions
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Site branding

Site branding



  • Usage examples include screens, Pixlip walls and signage
  • Only use the portrait version if the complete image is visible
  • Note that the tagline is centered and the logo is in the upper right corner
  • If needed, slight format adaptations can be made as long as the overall layout remains unchanged
  • Please contact C SL for any other formats or exceptions
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Events, trade shows, conferences

Events, trade shows, conferences


  • Usage examples include backdrops, panels, walls and booths
  • Note that the tagline is aligned left on top and the logo is in the upper right corner
  • Place all content in the top half of the format. It is not necessary to use all brand messages
  • The priority of usage is as follows: tagline, brand position, vision, mission, values
  • Please contact C SL for any other formats or exceptions
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Other communication and marketing material

Other communication and marketing material


posters
ads
  • Usage examples include posters, brochures and ads
  • Note that the tagline is aligned left and the logo is in the lower right corner (standard Infineon design)
  • For external use, include the website URL (except on inside pages of brochures);
    the website URL does not need to be mentioned for internal use
  • If necessary, slight format adaptations are possible as long as the overall layout remains unchanged
  • Please contact C SL for any other formats or exceptions
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Power Point

Power Point


  • When it comes to using the key messages of the Infineon brand framework, i.e. our mission, vision, market position, tagline, values, and value proposition, we ask you to use them exactly as presented below – internally and externally.
  • The two key PowerPoint slides summarizing the essence of our brand should always be used without any modifications. The text, pictures, colors or layout of these slides must not be changed or adapted.

key slides EN
key slides DE

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